Fresh Start is a Health & Lifestyle Transformation Retreat & Spa located on Vancouver Island, BC. We help those who are ready for a change in a gradual, safe, natural health and lifestyle transformation. We specialize in Physical Health, Emotional Wellness, Habits Repatterning™ and Advanced Whole Body Detoxification. We professionally guide the guests though an individualized Healing Path™ to the new levels of vibrancy and wellbeing.
We've gone through a major transformation last year, introduced a number of new services and need to develop quite a bit of new sales copy for "specific health conditions and how the 7-14-21 Day Customized Programs help."
Please visit our company job board for more details: https://www.healthretreat.ca/fresh-start-jobs/
Starting Pay: $23 per hour (around $47.000), permanent
Start time: immediately
Hours: 7 hr. days, 5 days a week, at our office.
Shift hours: usually 8:30 to 4:30, with 1 hr. break (flexible hours).
Note: Must be able to occasionally work other hours, if needed.
We know you'll do well. Each time you double Leads (online form submissions) per month, you get $3000 Performance Bonus.
Copywriter/Marketing Coordinator is the person responsible for creating leads generating copy. He/she is also responsible for all marketing projects and along with the Business Growth Manager ensure timely completion of each. Your primary objective for the next 2-3 yrs. will be Leads Generation and writing/testing sales copy for Infusionsoft Campaigns, landing pages and long sales letters. Main project is Leads Generation Automation. Once campaigns built, sequences must run with your minimal or no supervision (e.g. top up the account, review ROI).
NOTE: More than 80% of your duties will be copywriting. We expect you to be super good at copy that sells...the rest the team will assist you with implementation, but you are the person who is in charge of the project.
Core skills required:
- Copywriting-outstanding persuasive sales and marketing copy, clear communication
- Marketing Projects Coordination-multi tasking, prioritization, clear delegation
- Technical-good understanding of SEO for copy, Google Analytics, tech savvy
- Creative-concept creation, wireframes and sketches for page layout (for designer)
- Traffic Generation-good understanding of FaceBook Ads, PPC, SEO, Organic and referral traffic.
- Very friendly and outgoing
- Perfect English grammar/spelling
- Ability to present info clearly, concisely and engaging in a written/video/infographics way
- Very positive and assertive, but realistic and respectful
- Passionate about helping people improve health and it translates through the copy
- Very responsible: gets satisfaction from getting things done, will go an extra mile, do whatever it takes to bring in pre-qualified leads. Will get up early and go to bed late, to talk to contractors.
- Great self-starter and self-finisher
- Outstanding time management and organizational skills
- Constant learner, with balanced personality, knowledgeable but is not opinionated and fanatic about natural health, particular diet or lifestyle
- Outstanding oral and written communication skills
Duties and responsibilities:
You are the master of getting into the mind of a client and a service provider and know how to fuse the pain and the solution in an honest sales copy that touches hearts and leads people to a clear decision to change their life, instead of offering a "magic silver bullet."
Sales and Marketing Copy: The copy must be factual and persuasive, clearly showing who we can help or cannot, methods used etc. Key goal is to answer all of the sales questions lead and prospect would. Goal is Register Online or request a Free Consultation. Follow up specific sales copy template.
Infusionsoft Copy/Campaigns Manager: to create the copy/campaigns and manage them: Landing pages copy, e-mail sequences copy, direct mail copy, drip mails.
Long Sales Copy/Mini Sites/Landing Pages Copy: to create the copy and layout for stand alone long sales copy pages/mini sites (video, infographics, text, modern layout, call to action etc.) using time tested best practices, while the pages will be using "honest copy model" showing how the process can really help, in chunk bites.
Expert Articles/Expert Blogging: Regularly publish articles-health conditions specific, professionally researched, with citations, SEO friendly (you know how to do keywords research and who your article will be competing with), find images and submit to the webmaster for layout.
Print Marketing Materials: Create content, page layout concept, coordinating the design with the Graphic Designer, create high res PDF version, SEO friendly and searchable online. Finally get it printed.
Paid Online Directories Listings: Research, negotiate with the directory manager the best positioning, customize the listing copy and place it.
Video Scripts: Create sales copy scripts for promo videos, webinar presentations, train the presenters how to present it.
Oversee WP Site Updates: oversee site updates that will be done by outsourced webmasters or contracted firm. Create layout, provide clear instructions and delegate to get it done.
Marketing Performance and ROI Tracking: oversee on Graphly, Google Analytics, FaceBookAds, Google Adwords and Infusionsoft Stats performance of organic and paid marketing. Monthly audit.
This is not an exhaustive list of copy projects. You'll be writing lots.
Experience and Education
Minimum 5 years of sales copy writing and coordinating marketing projects experience. Writing for natural health industry considered an asset.
Degree in Business, Communication or other related degree. If only English, must have completed related copywriting, marketing courses.
NOTE: We are looking for someone with a proven track record to deliver results.
Your copy sells, your articles convert readers into opt in subscribers
Is our culture the right fit for you? Before you apply on the Fresh Start Job Board, be sure to study the Culture, Values and the Vision to see whether it resonates with your personal values. Do take the time to explore what we do. If you have a passion for healthy lifestyle, want to see people get better naturally, we would love to hear back from you.
How to Apply: If you meet the requirements and are confident in your sales copywriting/marketing skills, please apply online at healthretreat.ca on https://www.healthretreat.ca/fresh-start-jobs/
Fill out a simple questionnaire, and attach your resume + a cover letter explaining why you would like to work with our organization and why we can depend on you.
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HUWAG makipag-ugnayan sa amin humihingi ng serbisyo o alok